Embracing Regulation: the California Consumer Protection Act (CCPA)

Embrace Compliance
While there has been a high uptake in data governance practices, businesses around the world have often not been successful or have even failed with their quest for compliancy. Legacy solutions have been proven ineffective, as information is spread far throughout the organization, data is not easily accessible by the right people and the organization generally does not understand the extent of the rules and regulations.  A TrustArc study reports:

• By the end of 2018, the percentage of survey respondents expecting to be GDPR-compliant (including those companies already compliant) will be 76% EU, 76% U.K., and 68% U.S. 93% expect to be fully compliant by the end of 2019. (Source: TrustArc)

GDPR materialized back in May, and the numbers reflect the shocking news stories we have been hearing from major companies. This is a sign of what is to come, a Janrain study states:

• 69% of American consumers surveyed would like to see privacy laws like GDPR enacted in the U.S. When asked which of the GDPR provisions they’d most like to see enacted, 38% responded with the ability to control how their data is used while 39% favored the “right to be forgotten” rule. (Source: Janrain)

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